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Project submitted during a job application process for an Athleisure brand.
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Print and Pattern - Twisted Traditional the mix of Home Spun and Sport
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Fabric - Visual Impact though texture, sheer, quilting and yarn dyes.
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Details - convertible, edging, contrasts, layers.
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Color
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Overview of important silouhettes and key outfits
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Outfit 1 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references
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Outfit 2 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references
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Outfit 3 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references
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Outfit 4 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references
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Outfit 5 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references
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Outfit 6 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references
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Third Piece Jackets : Key Shapes
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Outerwear : Key Shapes
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Pants : Key Shapes
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Holiday 2025 Focus, Pattern, Texture and Silhouette
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Pattern, Yarn and Fabrication Development
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Ai Renders Presented at Sketch Edit
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Photo Shoots Of Production
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Pattern, Texture, Yarn and Silhouette Focus for the Kodiak Cardiagn
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Yarn and Pattern development for the Kodiak Cardigan
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Ideation, Drapin and Rough Procreate sketch for Kodiak Cardigan.
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Catalog photo shoot for the Kodiak Cardigan
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Concept to Production a hand crochet and machine knit summer style
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Hand Crochet development for the Morgan Crochet Polo.
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Ideation and Mock up garment.
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Production Photo Shoot.
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Using cashmere plaited with nylon I developed a structured fabric with stretch - The initial AI render was used as inspiration to develop the final layering style that comes in solids and stripes
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The Frankie Cable is a longstanding item at Free People. I initially designed it in 2021 as a price point key item with a wash - for 2025 I added stripes to the assortment
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I identified light weight sweaters as an important aspect needed in the Free People Key Item assortment for Fall 25. I developed the yarn and designed multiple styles for the season
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Margot Tee is one of the key Items one the Soft Spun program I developed for FP Fall 25
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The Twice Loved Coatigan - I developed from a vintage garment I picked up in Milan, reworking the pattern, yarn, silhouette and adding the fur collar to complement current trends.
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This beautiful style was based on an amazing vintage find, working with my team we reinvented the patten and silhouette and used Italian yarns to craft a true Free People icon.
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The Dani was based on the my AI + Procreate render, the simple pattern is elevated with a subtle blend of four colors to give depth and marl elements. Worked with Ned graphics to create the production ready art
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The Incredible dimension of the slub in this yarn gives dynamic visual impact. I worked with my team to create the beautiful a-symmetrical graphic pattern engineered into the easy but trend right cardigan silhouette.
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Eddie Bauer Seasonal Manual SP12. Created as a team to depict the seasonal vision and big ideas from concept to retail.
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We wanted to make sure the message was received: Rain
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Color
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Print and Pattern
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Key Outfitting - Women’s
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Focal points
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Focal points
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Focal Points
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Elevated Brand Elements
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Details
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Bags