Project submitted during a job application process for an Athleisure brand.

Print and Pattern - Twisted Traditional the mix of Home Spun and Sport

Fabric - Visual Impact though texture, sheer, quilting and yarn dyes.

Details - convertible, edging, contrasts, layers.

Color

Overview of important silouhettes and key outfits

Outfit 1 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references

Outfit 2 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references

Outfit 3 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references

Outfit 4 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references

Outfit 5 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references

Outfit 6 - AI render with Procreate adjustments. Technical sketches, fabrics, and inspiration references

Third Piece Jackets : Key Shapes

Outerwear : Key Shapes

Pants : Key Shapes

Eddie Bauer Seasonal Manual SP12. Created as a team to depict the seasonal vision and big ideas from concept to retail.

We wanted to make sure the message was received: Rain

Color

Print and Pattern

Key Outfitting - Women’s

Focal points

Focal points

Focal Points

Elevated Brand Elements

Details

Bags

Holiday 2025 Focus, Pattern, Texture and Silhouette

Pattern, Yarn and Fabrication Development

Ai Renders Presented at Sketch Edit

Photo Shoots Of Production

Concept to Production a hand crochet and machine knit summer style

Hand Crochet development for the Morgan Crochet Polo.

Ideation and Mock up garment.

Production Photo Shoot.

Pattern, Texture, Yarn and Silhouette Focus for the Kodiak Cardiagn

Yarn and Pattern development for the Kodiak Cardigan

Ideation, Drapin and Rough Procreate sketch for Kodiak Cardigan.

Catalog photo shoot for the Kodiak Cardigan

Using cashmere plaited with nylon I developed a structured fabric with stretch - The initial AI render was used as inspiration to develop the final layering style that comes in solids and stripes

The Frankie Cable is a longstanding item at Free People. I initially designed it in 2021 as a price point key item with a wash - for 2025 I added stripes to the assortment

I identified light weight sweaters as an important aspect needed in the Free People Key Item assortment for Fall 25. I developed the yarn and designed multiple styles for the season

Margot Tee is one of the key Items one the Soft Spun program I developed for FP Fall 25

The Twice Loved Coatigan - I developed from a vintage garment I picked up in Milan, reworking the pattern, yarn, silhouette and adding the fur collar to complement current trends.

This beautiful style was based on an amazing vintage find, working with my team we reinvented the patten and silhouette and used Italian yarns to craft a true Free People icon.

The Dani was based on the my AI + Procreate render, the simple pattern is elevated with a subtle blend of four colors to give depth and marl elements. Worked with Ned graphics to create the production ready art

The Incredible dimension of the slub in this yarn gives dynamic visual impact. I worked with my team to create the beautiful a-symmetrical graphic pattern engineered into the easy but trend right cardigan silhouette.